Visa Launches Stablecoins Advisory Practice for Financial Institutions

TLDR

• Visa’s stablecoin market cap support exceeds $250 billion.
• Over 130 stablecoin-linked card programs in 40 countries.
• Annualized stablecoin settlement volume at $3.5 billion.

Visa has announced the launch of a new Stablecoins Advisory Practice through its Visa Consulting & Analytics (VCA) unit. This initiative aims to support banks, fintechs, merchants, and enterprises in shaping and executing their stablecoin strategies.

The advisory practice seeks to provide guidance as the stablecoin market cap exceeds $250 billion. Visa is already a notable player in the crypto space with its USDC settlement pilots and stablecoin-linked card initiatives.

Visa’s Consulting Arm Leading the Initiative

Carl Rutstein, the Global Head of Visa Consulting & Analytics, leads this new practice. He emphasized the importance of a comprehensive stablecoins strategy in today’s digital landscape, highlighting Visa’s ability to help clients stay competitive.

“Having a comprehensive stablecoins strategy is critical in today’s digital landscape,” said Carl Rutstein. “Clients come to Visa and VCA for guidance because they trust our ability to navigate change, both within payments and beyond.”

Carl Rutstein, Global Head, Visa Consulting & Analytics, Visa

Visa has over 130 stablecoin-linked card issuing programs running in more than 40 countries. Early partners in this advisory practice include Navy Federal Credit Union, Pathward, and VyStar Credit Union.

Offerings of the Stablecoins Advisory Practice

The advisory service features stablecoin training, strategy development, market entry planning, and technology enablement for stablecoin integration. These services are part of Visa’s broader effort to provide actionable insights on market fit and implementation strategies.

Stablecoins represent a potential opportunity for enhanced speed and lowered transaction costs in payments. Visa’s advisory service aims to guide clients in integrating stablecoin solutions effectively.

Partners and Market Impact

Clients working with Visa on stablecoin strategies have praised the actionable insights provided. Matt Freeman from Navy Federal Credit Union noted the potential of stablecoins to improve payment services for their 15 million members.

Visa’s stablecoin settlement volume currently stands at a $3.5 billion annualized run rate. The initiative aims to unlock growth opportunities as the stablecoin infrastructure continues to evolve.

Visa’s Global Stablecoins Advisory Practice Announcement