World Liberty Financial Launches USD1 Points Program

TLDR

• USD1 Points Program launched on August 7, 2025.
• Program aims to reward users for trading and holding USD1.
• USD1 supply increased from 2.16 billion to 2.19 billion.

World Liberty Financial (WLFI), reportedly supported by associates of former President Donald Trump, has introduced the USD1 Points Program. Launched on August 7, 2025, this initiative aims to reward users for engaging with the USD1 stablecoin by trading, holding, or staking it. The program’s phased implementation starts with select exchanges, including Gate, the second-largest USD1 holder.

Gate is also one of the primary partners of the program. This rollout is designed to increase user interaction with USD1 and set a precedent for stablecoin utility and innovation within regulated frameworks. WLFI has reportedly raised more than $550 million to support the development of USD1 and its related platform.

Notable Partners and Security Measures

World Liberty Financial Inc., the issuer of USD1, leads this initiative. The company is backed by substantial financial resources and networks aligned with Trump supporters. BitGo has been appointed as the primary custodian to ensure asset security and compliance. USD1 is subject to regular third-party audits to maintain transparency and trust.

The program draws inspiration from traditional U.S. airline and hotel loyalty systems. By integrating familiar concepts with new digital asset adoption, WLFI seeks to bridge the gap between conventional and digital finance.

Phased Launch and Early Engagement

The initial phase targets whitelisted, high-turnover users and partners by providing USD1 liquidity. Gate exchange has been identified as an early program partner, given its position as a major USD1 holder. Retail users are expected to be integrated into the program following the release of WLFI’s mobile app.

For more on this announcement, WLFI tweeted: “🦅 BIG NEWS: USD1 Points Program is coming We’re preparing to launch a new loyalty program built exclusively for USD1 — starting with selected partners.”

On-Chain Activity and Asset Growth

On-chain activity has seen a noticeable increase since the launch of the program. The supply of USD1 expanded from 2.16 billion to 2.19 billion within a week, highlighted by a significant mint on the launch date. Most of the activity has occurred on the BNB Chain, which hosts the stablecoin alongside Ethereum and Tron.

As USD1 gains traction, certain cryptocurrencies like ETH (Ethereum), BNB (Binance Smart Chain), and TRX (Tron) might witness liquidity impacts due to increased USD1 activity. DeFi protocols integrating USD1 could also see changes in their total value locked and liquidity flows, attracting users aiming to maximize points.

Comparison with Similar Initiatives

The USD1 Points Program shares similarities with initiatives such as Curve’s CRV loyalty boosts and Binance’s BNB Vault rewards. However, its uniqueness lies in being among the first U.S.-compliant stablecoins to incorporate a points system directly at the asset layer. Previous programs have driven increases in on-chain activity and total value locked during initial phases, favoring large liquidity providers.

Such initiatives have shown to cause temporary spikes in user activity, particularly benefiting early adopters and liquidity providers. The USD1 launch aims to replicate this pattern within the stablecoin space by offering tangible benefits directly tied to user asset interactions.