Strategy Launches Fundraising for Bitcoin Expansion

TLDR

• Strategy aims to raise $250 million through STRD stock offering.
• Major banks like Barclays and Morgan Stanley support the initiative.
• Funds will be used exclusively for purchasing more Bitcoin.

On June 2, 2025, Strategy, formerly known as MicroStrategy, announced a new public fundraising initiative. The company will offer 2.5 million STRD preferred stock shares to raise funds aimed at expanding their Bitcoin acquisitions and other corporate activities.

Michael Saylor, co-founder and Chairman of Strategy, has been a key figure in the company’s strategy of purchasing Bitcoin. Strategy was the largest public corporate holder of Bitcoin as of June 2025. Major financial institutions like Barclays, Morgan Stanley, Moelis & Company, and TD Securities are involved as the main bookrunners for this fundraising effort.

History of Strategy’s Bitcoin Investments

Strategy has been at the forefront of corporate Bitcoin adoption since 2020. The company has a history of raising capital via debt and equity offerings to expand their Bitcoin holdings. Michael Saylor’s advocacy has helped pave the way for institutional acceptance of Bitcoin as a treasury asset.

Past initiatives have included convertible bond and equity offerings, allowing Strategy to acquire large amounts of Bitcoin. This has contributed to an increased focus on Bitcoin within corporate treasuries. Conversation on Bitcoin’s future implications

Investment Details and Institutional Support

The new STRD offering aims to raise $250 million at $100 per share. Barclays, Morgan Stanley, and TD Securities’ involvement adds credibility and reach to the initiative. Strategy has also recently reported raising $74.6 million earlier in June, using that capital to purchase an additional 705 Bitcoins.

According to Dylan LeClair, Head of Bitcoin Strategy at Metaplanet: “Non-cumulative, non-mandatory dividends, junior to $STRF. $STRF = Investment Grade.” This underlines the nature of the STRD offering compared to previous securities.

Focus on Bitcoin and Regulatory Compliance

The funds raised through STRD will be used to purchase more Bitcoin, solidifying Strategy’s commitment to the cryptocurrency. Currently, Bitcoin is the only directly affected asset; there is no indication of any impact on Ethereum (ETH) or other altcoins from this offering.

The STRD offering is registered with the US SEC, ensuring it complies with regulatory standards. The backing by significant financial institutions signals strong institutional support, bolstering the initiative’s legitimacy and market reach.