Samson Mow Promotes Bitcoin Adoption in France and Europe

TLDR

• Samson Mow is leading Bitcoin adoption efforts in France.
• Strategic Bitcoin Reserve discussions are underway for France.
• BTC/EUR trading volume increased by 9% amid growing interest.

Samson Mow, through his company JAN3, is leading a new push for Bitcoin adoption in France and across Europe. This comes after an official invitation from French lawmaker Sarah Knafo, a member of the European Parliament known for her pro-Bitcoin stance. The initiative aims to drive interest and support for Bitcoin on a national level.

This announcement follows discussions involving other prominent figures, such as Michael Saylor, Chairman of MicroStrategy. Knafo described Saylor as “visionary and ambitious,” recognizing his role in the dialogue. Samson Mow brings experience from advising El Salvador on Bitcoin adoption, having worked as the CSO at Blockstream before founding JAN3 in March 2022.

Strategic Bitcoin Reserve Discussions

The initiative includes discussions about establishing a Strategic Bitcoin Reserve for France. This suggests potential for significant state-level Bitcoin asset allocation, although no specific funding amounts or institutional commitments have been announced as of June 22, 2025. The discussions also emphasized promoting “friendly regulations” for Bitcoin, indicating groundwork for institutional engagement.

Bitcoin (BTC) is the central focus of this initiative. Efforts aim to embed BTC usage in commerce, government reserves, and regulatory frameworks in France and potentially wider Europe. As of June 22, 2025, the BTC/EUR trading pair on Kraken saw a 9% increase in volume, reaching $3.2 billion, partly due to the growing interest in this initiative.

Responses from Lawmakers and Influencers

“Looking forward to starting a nation-state Bitcoin adoption wave in France and perhaps all of Europe,” Samson Mow shared in an X post following his meeting with Sarah Knafo at BTC Prague.

Samson Mow, Founder & CEO, JAN3

Sarah Knafo has been vocal about the importance of Bitcoin for France’s financial future. She stated, “France must take hold of these issues,” while praising Mow as “an expert on Bitcoin adoption by states.” Her statements align with France’s progressive technology agenda.

Comparing Past Bitcoin Initiatives

Previously, Mow advised El Salvador on Bitcoin adoption, resulting in the country recognizing BTC as legal tender. This led to increased global dialogue, institutional Bitcoin purchases, and price volatility in BTC. It also fueled interest in national digital asset reserves.

This current initiative marks the most direct engagement at the legislative level for Bitcoin adoption in France and the European Union. It is focused on formulating a Strategic Bitcoin Reserve and enacting pro-Bitcoin policies, with a view to an extensive implementation.