Prenetics Accumulates Bitcoin for Treasury Strategy

TLDR

• Prenetics holds 228.42 BTC, acquiring 1 BTC daily.
• Initial purchase included 187.42 BTC at $106,712 each.
• Company’s liquid assets total $90.3 million for acquisitions.

Prenetics, a healthcare company listed on Nasdaq, announced an ongoing strategy involving Bitcoin accumulation for its treasury. As of September 10, 2025, Prenetics holds 228.42 BTC and has been acquiring 1 BTC per day since August 1, funded entirely from operating cash flows. The company’s strategic shift highlights a move towards leveraging Bitcoin’s perceived value as a non-correlated financial asset.

This development marks a significant change for Prenetics, previously focused on genomics-driven health sciences, including genetic testing and early disease detection. Founded in 2014, Prenetics has decided to diversify its treasury holdings by incorporating Bitcoin, envisioning it as a potential store of value with long-term appreciation prospects. More details about this initiative can be found on the Prenetics’ bitcoin initiatives and offerings.

A Closer Look at Prenetics’ Bitcoin Purchases

The firm initiated its Bitcoin accumulation with a $20 million purchase, acquiring 187.42 BTC at an average price of $106,712 per BTC in June 2025. By September 10, Prenetics had raised its holdings to 228.42 BTC, with an overall average purchase price of approximately $108,131 per BTC. With Bitcoin’s current price at $115,105, Prenetics reports an unrealized gain of $1.6 million.

Prenetics plans to maintain its disciplined approach to Bitcoin accumulation, projecting continued daily purchases of 1 BTC for the rest of 2025. The company expects to increase its buying rate in 2026 as cash flow strengthens. This strategic move is part of its broader vision to integrate Bitcoin into its financial operations due to the currency’s non-correlated asset properties. Further insights are available through Bitcoin Holdings of Public Companies.

Funding Strategy and Governance

The Bitcoin acquisition by Prenetics is entirely self-financed, using its cash reserves and operating cash flows. The company’s liquid assets amount to $90.3 million, providing a robust financial foundation for its Bitcoin treasury strategy. There were no third-party grants or institutional funds involved in financing these acquisitions.

Prenetics maintains compliance with all Nasdaq corporate disclosure requirements and has communicated its Bitcoin acquisition strategy with full transparency. As of now, there has been no direct response from regulatory bodies like the SEC or CFTC regarding this decision.

Comparison to Industry Precedents

Prenetics’ strategy mirrors similar actions taken by other public enterprises such as MicroStrategy and Tesla. These companies have previously adopted Bitcoin for treasury diversification purposes, viewing it as a hedge against inflation and a non-correlated asset. Typically, news of such acquisitions has coincided with positive momentum for Bitcoin prices and greater institutional acceptance of digital assets.

Despite Prenetics’ significant Bitcoin acquisition, there hasn’t been an observable impact on BTC’s price or the broader DeFi landscape. This contrasts with past events where other corporation’s announcements led to pronounced market reactions. However, Prenetics’ move underscores growing interest and confidence in Bitcoin among public companies.