Bybit secures Stockholm Open naming rights amid EU rules

TLDR

• Crypto exchange Bybit named Stockholm Open title partner and sponsor.
• Tournament reverts to classic Stockholm Open name, restoring historic identity.
• Heritage-first strategy boosts Bybit's visibility and credibility at a storied event.

Bybit is now the official partner of the prestigious Stockholm Open tournament, becoming the event’s title sponsor and coinciding with a return to the classic Stockholm Open name, as reported by PR Newswire. The partnership restores the tournament’s historic identity while aligning a crypto exchange with one of Sweden’s longest-running tennis events.

The arrangement underscores a heritage-first positioning for the tournament brand and provides Bybit with visibility at an institution known for credibility. The announcement centers identity and continuity rather than short-term promotion.

Why it matters in Sweden: trust, credibility, and compliance expectations

In Sweden, financial and crypto brands face high expectations on transparency, credibility, and compliance. According to Kaupr, Bybit EU is using the title role as a visible entry into a Nordic market where trust and regulatory clarity are paramount.

“The tournament’s strong history, high credibility, and audience that values quality and long-term commitment made it a natural fit for expansion,” said Gustav Buder, Regional Partner Nordics at Bybit EU.

“Reclaiming ‘Stockholm Open’ clearly reflects its home and heritage,” said Rasmus Hult, CEO of Stockholm Open, who also described Bybit as a strong, long-term partner focused on developing the event.

What Bybit EU signals with a Nordic market entry

For Bybit EU, the title partnership signals a posture of long-term presence and reputational investment in a high-scrutiny environment. Differentiating its European unit helps engage a quality-focused audience without implying Swedish licensing or regulatory approvals.

Given how recent the announcement is, independent third‑party commentary remains limited. The early framing emphasizes heritage‑meets‑innovation: a classic local identity anchored by a digital‑asset firm seeking durable trust in the Nordic market.