TLDR
- NBX officially added Bitcoin to its balance sheet on June 2, 2025.
- The strategy aims to attract private and corporate clients, including hedge funds.
- NBX will also issue a MiCA-compliant stablecoin on the Cardano blockchain.
Norwegian Block Exchange (NBX) has announced its strategic move to become the first publicly listed company in Norway to adopt a Bitcoin treasury strategy. As of June 2, 2025, NBX has officially added Bitcoin (BTC) to its balance sheet. This move positions NBX as a frontrunner in European digital asset management and aligns with global trends of incorporating Bitcoin as a strategic financial asset.
NBX is a significant player in the Nordic cryptocurrency exchange and digital asset space. Led by CEO Stig Kjos-Mathisen and CFO Nicolai Lunde, the company is known for its innovative services, including the world’s first credit card offering Bitcoin cashback. The company’s strategic addition of Bitcoin aims to enhance its operational capacity and future revenue streams.
NBX’s Strategic Move
The incorporation of Bitcoin into NBX’s treasury is seen as a pathway to broaden its product offerings, catering especially to private and corporate clients like hedge funds. CEO Stig Kjos-Mathisen emphasized this in a statement, highlighting the role of Bitcoin in fulfilling NBX’s agenda to become a digital asset bank.
“Being the first publicly listed Bitcoin treasury company in Norway will be a strategic enabler for core operations and future revenue streams,” said Stig Kjos-Mathisen, CEO of NBX. “Generating Bitcoin yield for our private & corporate customers is an important part of our strategy.”
Stig Kjos-Mathisen, CEO, NBX
Although NBX has not disclosed the exact financial allocation for its Bitcoin treasury, this move is aimed at generating Bitcoin yield, particularly targeting institutional clients. NBX aims to leverage Bitcoin’s role in expanding its offerings, including Bitcoin-backed loans and professional custody solutions.
Potential Impact on the Market
Similar to strategies employed by companies such as MicroStrategy, NBX’s decision could enhance market confidence in Bitcoin. However, specific on-chain data such as Total Value Locked (TVL) changes or liquidity shifts have not been reported at this time. The impact largely hinges on market perception and adoption of NBX’s innovative financial products.
Besides Bitcoin, NBX will become the sole European issuer of a MiCA-compliant stablecoin on the Cardano blockchain (USDM). This indicates a potential future connection between Bitcoin treasury operations and Cardano, although the immediate focus remains on Bitcoin.
Regulatory and Community Sentiment
NBX confirms that its upcoming stablecoin issuance aligns with MiCA regulations, signaling compliance with existing and forthcoming European digital asset regulations. While direct statements from regulators are not cited, this regulatory alignment may position NBX advantageously in the market.
Community and developer sentiment specific to NBX’s Bitcoin treasury adoption have not been widely documented. However, NBX is recognized for its innovative products like BTC cashback, driving customer engagement and loyalty. The broader reception will unfold as NBX continues to execute its strategy.
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