TLDR
- Launch scheduled for August 25, 2025, in NYC.
- XRP Mastercard offers 4% cashback for XRP holders.
- Gemini’s IPO funded by Ripple, targeting global tourists.
Gemini is set to launch an XRP Mastercard with Ripple and WebBank. The launch is scheduled for August 25, 2025. Marketing efforts include billboards in New York City. Gemini has shared teasers on social media platforms.
The launch marks a strategic shift for Gemini, backed by co-founders Tyler and Cameron Winklevoss. Previously, Gemini resisted listing XRP but reversed course after Ripple’s legal win against the SEC in 2025. This signals a new engagement with XRP and Ripple.
Marketing and Official Announcements
On August 21, 2025, Tyler Winklevoss posted on X, “Prepare your bags,” indicating the impending launch. Gemini also shared a picture of the XRP Mastercard billboard.
Diana, a crypto key opinion leader, tweeted about the launch. She stated: “XRP + Mastercard → Launching 8.25.25. This isn’t a rumor. It’s a 50-foot neon countdown plastered over New York.”
Institutional Investment and Partnership Details
Ripple is reportedly funding Gemini’s IPO, suggesting strong financial backing for the partnership. Additionally, JP Morgan analysts predict the XRP exchange-traded product opportunity could generate $4.3 to $8.4 billion in volume in the first year.
The project is supported by a $75 million investment. This includes contributions from Gemini, Ripple, and Mastercard. The initiative targets the global tourist market, with initial pilot programs in Thailand.
Impact on XRP and Market Sentiment
XRP has seen a 14.7% price drop recently. Despite this, technical indicators show weakened downward momentum. The card offers 4% cashback on purchases for XRP holders, potentially boosting utility.
The announcement may indirectly influence the sentiment surrounding ETH, BTC, and other altcoins. XRP’s low transaction cost, about $0.0004, is noted by JP Morgan, making it a cost-effective payment asset.
Community Reactions and Regulatory Compliance
The response on social media platforms has been enthusiastic. Increased social volume and anticipation of broader adoption are evident. However, no specific GitHub activity or roadmap updates are tied to the Mastercard.
WebBank’s involvement ensures full U.S. regulatory compliance for the card issuance. No comments from the SEC or other government agencies have been found regarding the launch.
“Mass adoption is coming fast… the date could change everything.”
John Squire, Crypto Commentator
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