Companies Add $810 Million in Bitcoin to Treasuries

TLDR

• 21 companies added $810 million in Bitcoin within a week.
• MicroStrategy acquired 4,225 BTC, leading corporate purchases.
• Total crypto market cap reached $4 trillion amid rising interest.

Between July 14 and July 19, 2025, 21 publicly identifiable companies added approximately $810 million worth of Bitcoin (BTC) to their corporate treasuries. This move coincided with Bitcoin’s price reaching a high of $123,000, highlighting the growing trend of institutional and corporate investment in cryptocurrencies.

As Bitcoin continues to gain traction, more companies are making large-scale purchases. This week alone saw 17 more firms announce plans for future BTC acquisitions, indicating a sustained interest in digital currency.

Key Players in the Bitcoin Acquisition

MicroStrategy, led by Chairman Michael Saylor, spearheaded the treasury additions with the acquisition of 4,225 BTC. Metaplanet, dubbed Japan’s MicroStrategy equivalent, also made a significant purchase of 797 BTC.

Other notable contributors include Sequans from France, which added 683 BTC, and the UK-based The Smarter Web Company, acquiring 325 BTC. These companies are part of a diverse group spanning the U.S., Japan, U.K., France, Canada, China, and Sweden.

MicroStrategy’s Continued Influence

Michael Saylor has long been an advocate of Bitcoin as a corporate treasury asset. His strategy has significantly influenced MicroStrategy’s transformation into a leading institutional BTC holder. This week’s acquisition only furthers this approach.

Reports by crypto influencer btcNLNico highlighted Saylor’s ongoing strategy, which saw 58 Bitcoin purchases this week alone. The consistent accumulation reflects a strong belief in BTC’s potential as a store of value.

Funding and Institutional Interest

The recent allocations saw $810 million in Bitcoin added to corporate treasuries within a single week. This activity accompanies an inflow of $2.39 billion into BTC exchange-traded funds (ETFs), pointing to growing institutional interest in cryptocurrencies.

Additionally, a notable influx into crypto ETFs includes $1.8 billion dedicated to Ethereum, as total crypto market capitalization hits $4 trillion. These figures suggest a broad market-wide liquidity increase and heightened institutional engagement.

Global Market Implications

This week’s events predominantly benefit BTC, but effects ripple across the market, impacting other cryptocurrencies like Ethereum (ETH), Solana (SOL), and XRP. The trend reflects a positive sentiment and possible FOMO among investors.

Past similar corporate moves, such as those by Tesla in 2021 and previous MicroStrategy buys, resulted in positive price adjustments for Bitcoin. These patterns continue to reinforce bullish momentum and inspire further corporate participation.

Regulatory Developments Enhancing Confidence

In addition to corporate actions, regulatory advancements such as the U.S. GENIUS Act, which provides clear guidelines for stablecoins, add confidence to institutional investments in digital assets. Such developments are critical in fostering an ecosystem conducive to widespread cryptocurrency adoption.

Investor and developer sentiment remain positive, as indicated by current price trends and increasing market caps. This atmosphere suggests a continuing trend toward crypto integration in corporate strategies.