U.S. Black Friday Online Sales Reach Record $11.8 Billion

TLDR

• Black Friday sales reached a record $11.8 billion.
• Sales increased by 9.1% compared to last year.
• Adobe forecasts $253.4 billion in online holiday spending by 2025.

U.S. online Black Friday sales have set a new record, reaching $11.8 billion. This figure marks a notable increase of 9.1% compared to last year, as reported by Adobe. The data highlights the continued growth of e-commerce during the holiday season.

The increase in sales reflects a broader trend. Adobe forecasts a total online spend of $253.4 billion for the 2025 holiday season. This projection indicates a 5.3% year-over-year growth.

Adobe’s Role in Online Sales Analysis

Adobe plays a crucial role in analyzing digital sales trends. The company, known for its digital marketing analytics, provides insights through its Digital Economy Index. This Index is a primary source of data on consumer spending patterns.

Adobe releases its findings on its business resource portal. These reports do not have direct statements from company executives but are a reliable source of consumer spending information.

No Impact on Cryptocurrency Markets

Despite the record sales figures, there have been no direct impacts on cryptocurrency markets. Adobe’s report does not note any shifts involving cryptocurrencies like Ethereum or Bitcoin in relation to this retail milestone.

Historically, significant retail events such as Black Friday can influence consumer behavior. However, no direct links to the cryptocurrency market, including token trends, have been reported.

Community Sentiment and Discussion

There has been little activity from the cryptocurrency community regarding this sales report. Platforms like GitHub, Reddit, and Discord do not reflect significant discussions related to the $11.8 billion sales record.

Furthermore, no public comments from major cryptocurrency figures or regulators have been identified concerning this specific sales milestone.