TLDR
- Méliuz aims to raise 450 million reais for Bitcoin.
- 59.26% of shareholders approved the Bitcoin investment plan.
- Stock price increased 270% in 2025, reflecting investor interest.
Brazil’s fintech company Méliuz has announced a primary share offering to raise up to 450 million reais, equivalent to approximately $78.6 million. The funds are designated exclusively for purchasing Bitcoin (BTC), making it a central asset in Méliuz’s corporate treasury. This marks a significant move for Méliuz, aligning it with other companies prioritizing a Bitcoin-heavy balance sheet.
Méliuz, founded in 2011, originally focused on cashback rewards, discount coupons, and digital partnerships. With over 35 million registered users and connections to more than 1,000 business partners, it is a major player in Brazil’s fintech sector. The company is led by founder and chairman Israel Salmen, who has guided Méliuz through a strategic shift toward Bitcoin.
Méliuz’s Shift to Bitcoin Investment
Under Salmen’s leadership, Méliuz has integrated Bitcoin into its business model, a strategic move that began with offering Bitcoin rewards to clients in 2022. By March 2025, the firm had accumulated 320.2 Bitcoin, translating to around $33 million, including a substantial $28.4 million purchase in May 2025.
The move to allocate a significant portion of its capital to Bitcoin was affirmed at a shareholder meeting on May 15, where 59.26% of those voting approved the plan. The funds for this Bitcoin investment will be managed in collaboration with BTG Pactual, a leading investment bank in Brazil, coordinating the share offering.
Focusing Exclusively on Bitcoin
The entirety of the 450 million reais raised will be used to further bolster Méliuz’s Bitcoin holdings. There is no indication that other cryptocurrencies such as Ethereum or altcoins will be part of this strategy. The focus remains solely on increasing Bitcoin reserves.
Méliuz’s approach echoes the strategy employed by MicroStrategy, a US-based firm known for its large-scale Bitcoin acquisitions. Such a strategy often leads to the company’s stock price moving in tandem with Bitcoin’s market performance, offering investors an indirect route to Bitcoin exposure.
Méliuz’s Market Position
The share offering has been officially filed with Brazil’s Securities and Exchange Commission. The regulatory process ensures compliance and transparency in the share sale and subsequent Bitcoin purchases.
Despite the strategic focus on Bitcoin, analysts have cautioned that Méliuz’s core business, which does not directly involve the crypto market, could face risk if Bitcoin prices experience a severe drop. However, the firm’s previous success with similar strategies indicates a calculated approach to this treasury enhancement.
Drawing comparisons to MicroStrategy, Méliuz’s current stock performance reflects investor enthusiasm. Its stock price has witnessed a significant increase, up 270% in 2025, as Méliuz is viewed as a proxy for Bitcoin investment within the equity markets.
| Disclaimer: The content on defiliban.com is provided for informational purposes only and should not be considered financial or investment advice. Cryptocurrency investments carry inherent risks. Please consult a qualified financial advisor before making any investment decisions. |
